Dynacraft BSC, Inc.
Dynacraft Corporate Website, Web and E-commerce site
Dynacraft is one of the largest bicycle distributors in North America, with 11 brands in a variety of styles for the whole family. Dynacraft brands are distributed in major retail outlets including Walmart, Toys R Us, Target, Costco, and Amazon.com.
York & Chapel created a new corporate website for Dynacraft designed to position the company as a leader in its industry and to build awareness of Dynacraft’s formidable portfolio of brands.
We also created Dynacraft’s first-ever brand site in support of Dekra, a new high-end cruising bike targeted to active adults. Sold exclusively online through a custom e-commerce site created by York & Chapel, Dekra has garnered very impressive sales with no offline marketing support. A search engine marketing program was implemented to build awareness for this new brand during the initial phase of introduction.
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